22nd March 1949 - June 1951
It was with a certain initial reluctance that Bill Shankly moved into football management for he was still convinced he had much to offer as a player. However, Preston still held his registration and refused to release it, thus preventing him from playing anywhere else. 35-year-old, qualified as a masseur, he took the Carlisle job in 1949 and went into his first managerial appointment determined to become the greatest football manager of all time.
Carlisle were a struggling Third Division North side who found it hard to attract southern based players because of their geographic remoteness. Shankly immediately turned this disadvantage on it's head and turned Brunton Park into something of a fortress. He would tell his players how tired the opposition must be at having to travel up to such a remote corner of the country. He made a quick impression on the local population too, urging them to come and support the team and help them to carry the hopes of the region to the rest of the country.
Shankly established his relationship with the fans in his own unique way: "I used to on the Tannoy at a quarter to three to speak to the people every other week before the game. Instead of putting something in the programme, I spoke to them, explaining if we'd changed the team, how it had played in the last game. Everything. The supporters loved it, they lapped it up."
Shankly at the end of his Preston North End career in 1948
one year before he took his first managerial job at Carlisle.
He dragged the club into a more professional outlook, providing a new strip for the first team, and got the board to purchase a large house which was converted into flats for new players coming into the club. In his first full season, 1949-50, Carlisle finished 9th, but had won over the people of the town with their brand of football. Season ticket sales for the start of the 1950-51 season were at an all time high.
That season saw Carlisle buzz to the excitement of a visit from Arsenal in an FA Cup replay after they had secured an amazing 0-0 draw at Highbury. A final league placing of 3rd wasn't quite good enough for promotion and after a squabble with the board, who had reneged on a bonus promise should the team finish in the top three, Shankly resigned and took up an offer from Grimsby Town.
League Matches: 95
1948/49: 15th in Division 3 North
1949/50: 9th in Division 3 North
1950/51: 3rd in Division 3 North
"Liverpool is not only a club. It's an institution. And my aim was to bring the people close to the club and the team and for them to accepted as a part of it. The effect was that wives brought their late husband's ashes to Anfield and scattered them on the pitch after saying a little prayer. That's how close the people have come to this club. When they wanted to scatter the ashes of their loved one, who wanted to be part of the club when they were dead, I said to them: 'In you come, you're welcome.' And they trooped in by the dozen.
One young boy got killed at his work and a bus load of 50 people came to Anfield one Sunday to scatter his ashes at the Kop end. It was very, very sad. Another family came with a man's ashes when the ground was frost-bound. So the groundsman had the difficult job of digging a hole in the pitch inside the Kop net. He dug it a foot down at the right-hand side of the post facing the Kop and casket containing the man's ashes were placed in it. So people not only support Liverpool when they're alive. They support them when they are dead. This is the true story of Liverpool. This is possibly why Liverpool are so great. There is no hypocrisy about it. It is sheer honesty.
Laughingly I have said, when a ball has been headed out of that particular corner of the net: 'That's the bloke in there again! He's having a blinder today.' But I wasn't trying to be funny really. I don't think we lost a goal at that end for years after the man's ashes were placed in there."
What Liverpool Football Club means to people by Shankly