"When people ask me my credentials for being a manager or a coach I have one answer... Bill Shankly. They're my qualifications, the way I was born. And that's all the qualifications anyone needs in the game I'm in. I didn't think it was necessary to take an FA coaching course. I didn't think it was going to make me any better. If I take a course am I going to be a better man six days later because I've got a piece of paper? That's nonsense. Chamberlain came back from Germany with a piece of paper.. . the worst fucking piece of paper we've ever had!!
As manager of Liverpool I got two FA Cup winner's medals, three championships and a Second Division championship, one UEFA Cup, three Charity Shields and six Central League winner's medals... that's 16 in 15 seasons. So I'd like them [FA coaches] to come to my coaching school! I'd have probably failed some of them."
Shankly never cared for FA coaching badges